Google to take on Apple’s AirPlay, hopes to move the technology forward

Google is apparently working on an alternative to AirPlay, and we’re not referring to Miracast either. We’ve discussed Miracast recently, and media streamers aren’t really anything new, however Google is looking to move this technology forward by bypassing the ‘external box’ part and solely use the device in hand coupled with a TV, or even a laptop. The ultimate idea is to convince third party manufacturers that Google’s version is the way of the future and to embed most devices with their technology, foregoing other attempts such as DLNA, AllShare, and others.

While Miracast and others are simply a screen sharing application, Google’s version will purportedly support data flow in both directions, enabling a sweet second screen functionality for the user. Such applications could include miscellaneous information about a movie you’re watching, or it could have functional ability with a game you’re playing. The possibilities are truly endless. What are your thoughts on this attempt from Google?

source: GigaOm