60% of smartphone users would like to customize their plans

A recent study conducted by Strategy Analytics suggests that roughly 60% of all smartphone users in the United States would chose to customize their own plans, rather than succumb to those that are offered by national carriers. This bit of information isn’t all that surprising considering most US carriers overcharge for their severely limited plans. As we’ve seen from prepaid carriers like Simple Mobile, it doesn’t cost much to offer unlimited data, texting and calling, yet some networks are charging nearly $100, while others won’t even allow customers freedom from restrictive limits.

For comparison, 56% of subscribers in the United Kingdom would prefer the ability to customize their plans, while 76% of Chinese users voiced their request for customization. From this information, it appears as though there is definitely an untapped market that could potentially be very appealing for consumers. So, if given the opportunity, what kind of plan would you choose?

Source: BusinessWire